CATEGORY:

Packaging Design

CO_DESIGNER: Hannah West

48 Hr Repack Project:  

This redesign challenges consumers to cook balanced meals with SPAM, and the packaging can assist consumers in doing so conveniently. The design is inspired by cubism, which is an art movement that offers a new viewpoint on anything. We emphasized on the six key ingredients and made the new packaging eco-friendly. The top of the lid serves as a dry-ingredient teaspoon, while the can itself measures wet ingredients. Underneath each lid is a quick recipe for consumers to follow. Measurements are based on the can and paper spoon size. This is a Spam revolution focusing on its’ simplicity and making a comeback to the American dinner table.

Center Ring Student Show - Silver Award