CATEGORY:

Branding

Welcome to CLINU, the future of friendly, convenient clinics that have no waiting rooms or ridiculous waiting times. Everything is done seamlessly through our CLINU app. All you have to do is download the app, put in your information, make your appointment, and get seen. The app will tell you when to arrive. Once you show up, check in through the app at the door, and you’ll be taken care of by the Clinu staff. 

BRAND IDENTITY

LOGO DESIGN

The logo was design with patients in mind. We wanted it to feel trustworthy yet appealing. The curved part of the mark represents friendliness and ease while the circle represents structure. The distance between the two shapes represents an easy in and out system offered by the clinic.

The color palette for Clinu was inspired by colors that represent the future, as well as clarity, trustworthiness, and calmness. Violet is the color of the humanitarian, using its better judgement to do good for others. Furthermore, it promotes harmony of the mind and the emotions, contributing to mental balance and stability with a peace of mind. Teal has healing properties that affect the mind and the body. White represents a new beginning, as well as sterility and mental clarity. 

The typefaces used for Clinu are light and modern san serifs that creates a futuristic yet welcoming, friendly look. We wanted to use typefaces that make Clinu feel approachable to our patients. 

ENVIRONMENTAL DESIGN

VITALS WALKWAY

 After checking in at the door, you will walk through the vitals walkway to get your weight, height, and other basic vitals taken before seeing the doctor. 

PATIENT ROOM

UNIFORMS

Our uniforms are made to make it easy to recognize who is a nurse and who is a doctor. At Clinu, there won’t be an issue with mix-matched scrubs everywhere. Our scrubs are made from dry-fit materials that work extra hard on a busy day at the clinic. The design is form fitting with tapered pants. The neckline was inspired by the logo and the easy flow system of Clinu.

TECHNOLOGY

CHECK IN/OUT SCREENS

Using the Clinu app on their phones, patients will check in scanning the check in screen. This will prompt the clinic to set up for their appointment. After seeing the doctor, patients will check out with the screen as well.

PHARMACY KIOSK

This kiosk was designed to be placed in pharmacies around the city. The purpose of this kiosk is for future patients to get quick information on the Clinic while they are waiting for their medication. The information presented on the screen is the Clinu Microsite. 

APP DESIGN & MICROSITE

HOW IT WORKS VIDEO