CATEGORY:

Product Design/ Brand Extention

CO-DESIGNER: Gwynn Prewitt

Casper is a brand known for amazing comfort that will give you a good night sleep. They guarantee amazing comfort and a better sleep with all their products. The current products are aimed toward adults. What better way to introduce this brand at an early age to grow into than to start with Dreamer?

Dreamer is a pillow made for kids to help them fall asleep faster and stay asleep. This comfortable pillow comes with a sound device that is controlled by an app. The pillow plays lullabies, self-recorded bedtime stories, and sleep sounds. Kids should not have to struggle at bedtime but just experience a great night sleep.

. IDENTITY .

. PACKAGING .

The packaging was designed to look just like Casper's current pillow packaging to stay on brand. We wanted the Dreamer pillow to stand out on the shelf though and by doing so we added some fun colors and illustrations that is accompanied by a storybook tag.

. PRODUCT .

. STORYBOOK TAG .

. APP DESIGN .